Wouldn’t it be nice if your lawn mower started as easy as your vehicle? Where you just turn the key to get the engine started. Briggs & Stratton’s electric starting system with ReadyStart® offers this technology to help making starting your lawnmower a snap. With ReadyStart®, an automatic choke senses the engine temperature and delivers the exact amount of air and fuel mixture to the carburetor. That means no priming, no choking, and – with the help of the battery no pulling of the cord. Briggs & Strattons electric starting system with ReadyStart®, simply turn the key and mow. See what these consumers have to say about this simplistic starting feature.